Color Palette

GW’s color palette is a highly visible and expressive component of our identity—and it’s more than just buff and blue. The palette includes core primary, core accent and secondary colors to help you communicate your message and add variety. In an effort to consistently reproduce colors across different media, we’ve specified color definitions for:

  • Print (Pantone® spot, CMYK, Pantone® Metallic)
  • Web (RGB, HEX)
  • TV (HEX TV)
  • Thread (Madeira®)

GW’s full color palette is available for download as a ZIP file containing Adobe Swatch Exchange (.ase) files for use with industry standard design software. Swatch files are included for print, web and TV applications.
 


Core Primary Colors 

The core primary colors define the GW brand. They are to be present across all communications and applications.

Pantone 302 CP

Pantone® 302

CMYK* 100/25/0/50
RGB 0/64/101
HEX 033C5A
HEX TV 063244
Madeira® 1162
Pantone® Metallic 10267**

Pantone 7503 CP

Pantone® 7503

CMYK* 0/12/35/25
RGB 200/177/139
HEX AA9868
HEX TV 908065
Madeira® 1338
Pantone® Metallic 10347**

White

White

CMYK* 0/0/0/0
RGB 255/255/255
HEX FFFFFF
HEX TV FFFFFF

* For process (four color) printing, please use the CMYK builds specified here in the GW brand.

** Metallic colors may only be used in offset printing where use of metallic ink is possible.
 


Core Accent Colors

The core accent colors are used to expand and add flexibility to your materials.

Pantone 2925 CP

Pantone® 2925

CMYK 85/24/0/0
RGB 0/150/214
HEX 0190DB
HEX TV 3C8FC9
Madeira® 1096

Pantone 1205 CP

Pantone® 1205

CMYK 0/5/31/0
RGB 255/238/187
HEX F9E08E

HEX TV FFEDBA
Madeira® 1349

 

 

 


Secondary Colors 

The secondary color palette adds variety, and is always used in combination with the core brand colors. These colors are never to be used as a replacement or alternative to the core brand colors.

Pantone 123 CP

Pantone® 123

CMYK 0/24/94/0
RGB 255/200/46
HEX FFC72C
HEX TV F6AE31
Madeira® 1171

Pantone 1605 CP

Pantone® 1605

CMYK 0/56/100/30
RGB 165/81/33
HEX A75523  
HEX TV 8F4622
Madeira® 1257

Pantone 3288 CP

Pantone® 3288

CMYK 100/0/54/20
RGB 0/131/103
HEX 008364
HEX TV 035B4F
Madeira® 1280

Pantone 368 CP

Pantone® 368

CMYK 65/0/100/0
RGB 120/190/32
HEX 78BE20
HEX TV 71AB3D
Madeira 1048

Pantone 186 CP

Pantone® 186

CMYK 0/100/81/4
RGB 227/25/55
HEX C9102F
HEX TV D6262A
Madeira® 1147