GW’s color palette is a highly visible and expressive component of our identity—and it’s more than just buff and blue. The palette includes core primary, core accent and secondary colors to help you communicate your message and add variety. In an effort to consistently reproduce colors across different media, we’ve specified color definitions for:
Print (Pantone® spot, CMYK, Pantone® Metallic)
Web (RGB, HEX)
TV (HEX TV)
GW’s full color palette is available for download as a ZIP file containing Adobe Swatch Exchange (.ase) files for use with industry standard design software. Swatch files are included for print, web and TV applications.
Core Primary Colors
The core primary colors define the GW brand. They are to be present across all communications and applications.