Pantone® 302
CMYK* 100/48/12/58
RGB 0/59/92
HEX 033C5A
HEX TV 063244
Madeira® 1162
Pantone® Metallic 10267**
Color Palette
GW’s color palette is a highly visible and expressive component of our identity—and it’s more than just buff and blue. The palette includes core primary, core accent and secondary colors to help you communicate your message and add variety. In an effort to consistently reproduce colors across different media, we’ve specified color definitions for:
- Print (Pantone® spot, CMYK, Pantone® Metallic)
- Web (RGB, HEX)
- TV (HEX TV)
- Thread (Madeira®)
GW’s full color palette is available for download as a ZIP file containing Adobe Swatch Exchange (.ase) files for use with industry standard design software. Swatch files are included for print, web and TV applications.
Download GW Color Palette - Process (.ASE) - Process palettes are more common, and best for use in most cases.
Download GW Color Palette - Spot (.ASE) - Spot palettes are for specialty applications like spot printing or screen printing on merchandise.
Core Primary Colors
The core primary colors define the GW brand. They are to be present across all communications and applications.
Pantone® 7503
CMYK* 10/15/50/29
RGB 168/153/104
HEX AA9868
HEX TV 908065
Madeira® 1338
Pantone® Metallic 10347**
White
CMYK* 0/0/0/0
RGB 255/255/255
HEX FFFFFF
HEX TV FFFFFF
* For process (four color) printing, please use the CMYK builds specified here in the GW brand.
** Metallic colors may only be used in offset printing where use of metallic ink is possible.
Core Accent Colors
The core accent colors are used to expand and add flexibility to your materials.
Pantone® 2925
CMYK 85/21/0/0
RGB 0/156/222
HEX 0190DB
HEX TV 3C8FC9
Madeira® 1096
Pantone® 1205
CMYK 0/3/43/0
RGB 248/224/142
HEX F9E08E
HEX TV FFEDBA
Madeira® 1349
Secondary Colors
The secondary color palette adds variety, and is always used in combination with the core brand colors. These colors are never to be used as a replacement or alternative to the core brand colors.
Pantone® 123
CMYK 0/19/89/0
RGB 255/199/44
HEX FFC72C
HEX TV F6AE31
Madeira® 1171
Pantone® 1605
CMYK 6/71/100/32
RGB 166/85/35
HEX A75523
HEX TV 8F4622
Madeira® 1257
Pantone® 3288
CMYK 99/3/68/12
RGB 0/130/100
HEX 008364
HEX TV 035B4F
Madeira® 1280
Pantone® 368
CMYK 65/0/100/0
RGB 120/190/32
HEX 78BE20
HEX TV 71AB3D
Madeira 1048
Pantone® 186
CMYK 2/100/85/6
RGB 200/16/46
HEX C9102F
HEX TV D6262A
Madeira® 1147
Accessibility
All GW digital materials must adhere to WCAG AA color contrast guidelines. Please refer to the following chart when designing anything that will be distributed digitally, such as websites, social media content, or digital video graphics. Should you have questions about accessibility and the GW color palette, contact [email protected].
