Marketing & Creative Services

Marketing and Creative Services (MCS) is a department within GW’s Division of External Relations. We bring together visual design, digital marketing, web strategy, video production, photography and project management to provide comprehensive solutions to your creative needs.

Our team works with academic and administrative units across the university to provide original creative assets that enhance, promote and capture life on campus and help share GW’s vision and message with the world beyond.



What We Do 

Working together as a creative team, MCS helps tell powerful stories through strategic branding across internal andexternal channels. Our end-of-year holiday vignettes capture the talent our team and help to share “Our GW” culture.Together, our team of graphic designers, videographers, social media specialists, project managers and web and digitalcontent developers help to create assets that enhance, promote and capture life on campus and help share GW’s visionand message with the world beyond.

Project Highlight: Holiday Vignettes

The holidays are about bringing people together, and that’s always the case on the production of the university’s holiday video. This year our team created a series of vignettes, perfectly portioned to share holiday cheer far and wide on social media. Members from every team in our office got together to brainstorm, storyboard, source props, film and edit the stop-animation scenes, write the accompanying text and share on social media and web. The production brought our team together, and we hope that the message will bring all of the GW community together as well.