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About Our New Logo
In 2010, a university-wide committee led a research effort to develop a new message strategy that better reflected the qualities that make GW unique from other universities. Based on that strategy, in 2011, the university hired two branding consulting firms to help create a cohesive visual identity that aligned with the message strategy. The two firms selected were FutureBrand and 160over90.
President Steven Knapp revealed the new logo at an event on GW’s Foggy Bottom campus on August 26, 2012. The bolder, more modern approach features a sans serif font for the logo and a digital portrait of George Washington created by John McGlasson, a double alumnus, who is the Assistant Director for Creative Services in the university’s Division of External Relations. The new portrait is based on the most accurate rendering of George Washington, the Houdon sculpture, a replica of which is in University Yard.
The new logo and portrait are more representative of the university as it is today and what it will become in the future. Modernizing the logo and portrait will also provide better use across a broad array of applications that will serve the entire university community for years to come.