Online Strategy and User Experience

External Relations oversees the development and maintenance of the main website for the university, www.gwu.edu. The  Online Strategy and User Experience team also provides web consulting services to university schools, departments and offices in the development and ongoing support of websites, including: 

  • Understanding and creating a central university web design system
  • Developing associated training, tools and processes
  • Establishing online policies, standards and guidelines
  • Understanding and fulfilling web needs
  • Developing business requirements and strategic cross-functional recommendations for advancing GW's brand and online user experience
  • Monitoring and reporting analytics and aligning performance
  • Developing information architecture, creative design and overall user experience design of the web properties and online applications
  • Defining the scope and direction of the content on the University's Web site including the use of consistent messaging; evaluating and recommending solutions for creating, enhancing and organizing online information; and analyzing, strategizing and managing content in accordance with the university's style guides