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Marketing Landing Page Request
Marketing Landing Pages are created within the GW Drupal platform in the new Editorial theme.
There are two landing pages created with each request:
Awareness Landing Page
The Awareness Landing Page is the default landing page and provides the basic information about the school, college or program, and includes an optional form for the prospect to learn more.
Consideration Landing Page
The Consideration Landing Page is an optional page served to prospects after completing the form on the Awareness Landing Page. This page allows for additional follow-up with the prospective student, for example, inviting the prospect to attend an Info Session.