Design Costs & Printing

Our staff in Marketing & Creative Services works on a variety of design projects, from print pieces such as brochures, posters and environmental branding, to digital graphics for websites, social media and videos.

Design Cost Estimates

Every project is unique, and factors such as complexity contribute to the total cost. Design time for projects requested within a normal timeline (approximately four weeks before the project is needed, depending on project size) are charged at an hourly rate of $65 per hour. Rush timeline projects (two weeks or less turnaround time) are charged at an hourly rate of $130 per hour. Design time, including revisions, is tracked in 15 minute increments and billed to your banner index upon project completion.  

We understand that budgets are tight and we’ll share strategies on how to reduce the costs of your pieces, including setting clear goals at the project kickoff and keeping revisions to a minimum. We’ll do our best to keep our hours as minimal as possible.

Please note our rough estimates are based on past projects, from concept to completion. Updates to current designs our office has created in the past or text edits should take less time.


illustration of a computer monitor


  • Digital ad/social media graphic: 1-2 hours
  • Hero/promo set: 2-3 hours
  • HTML advertising email (includes coding): 2-3 hours
  • HTML newsletter template: 4-6 hours
  • Presentation: average 1 hour per slide 

illustrations of GW backdrops and podiums

Environmental Branding

  • Pin lettering: 1-2 hours
  • Box mounts: 30 minutes per image 
  • Large banner/window cling: varies widely based on scope of the project 

illustrations of printed materials like posters, folders and brochures


  • Poster: 3-4 Hours
  • Palm Card: 2-3 hours, 1-2 hours for adaptation of existing design
  • Brochure/program-trifold: 5-6 hours for first proof
  • Multipage: 1-1.5 hours per panel/page
  • Flyer/print ad: 2-3 hours for new design
  • Logo: 4-6 hours



Lightbulb illustration



Staff Tips

As you kick-off your project, review our staff’s tips to make sure it runs as smoothly as possible - Saving you time and money.

  • Remember your goals: What do you want your audience to take away from your design?
  • Simplify your message: Shorten your copy to highlight the most important details.
  • Define a hierarchy: Prioritize the content in your design so the components do not compete with one another. Not everything can be prominent.
  • Be prepared: The more prepared you are at kick-off, the more successful your project will be and the more efficient the designer can be with their hours.
  • Be detail-oriented in proofing: We like to keep rounds of revision to a minimum (under three hopefully) in order to keep costs down and your timeline in check.
    • Carefully read the piece in its entirety and try to catch any typos and errors in style, grammar and spelling. Reading the piece out loud can often be helpful, as can be referring to The Division of External Relations Style Guide (PDF).
    • Verify the accuracy and completeness of information (including things such as phone numbers, email addresses, locations, times and dates), as these may change over the course of a project.
    • Make sure that lists (names of people, organizations, programs, etc.) are in alphabetical order, or in an order that will make sense to the reader.
    • Check all URLs to make sure they are working and contain up-to-date information.
    • Take a look at all photos and images to confirm that they appear as you intended.
    • If this is not the first proof, check to see that all feedback/edits provided in the previous round of review have been addressed.
    • Run the proof by others—particularly those involved in the decision-making process, if applicable—and compile all feedback/edits into a single document for your PM.



Illustration of Documents



Working with Printers

If we’re developing print materials for you, our project management team will take care of the print production on your behalf. Here are a few basics to keep in mind:

  • We have a network of print vendors throughout the region that we trust, both in terms of quality of work and cost.
  • We know the ins and outs of printer’s capabilities and specialties and can help you determine what kind of paper to print your project on and what binding and special finishes will help to take your design to the next level.
  • Because we manage so many print projects, we are able to negotiate discounted rates with our partners.
  • We do not add any fees to the printing costs that vendors charge. The project will cost you whatever the print vendor quotes, without a mark up.